A decade ago, they came to us with a simple ambition: grow thoughtfully and become a real force in banking. Together, we told their story—on television and online—through a consistent, values-driven campaign rooted in a belief that still holds true: stick to your knitting, serve your customers (big and small), and show up every day.
Turns out, that approach builds trust. And trust builds a billion-dollar bank. This single spot aired regionally on the 2026 Super Bowl, Olympics and March Madness. This commercial was also the culmination of a 10 year plan for the company to go public on NASDAQ, which they successfully did on Feb. 3rd 2026.
