Building a brand
Bob Anderson is a global elite leadership coach.
He was ready to step out onto the world stage, but he was having difficulty scaling up his business.
Bob Anderson is a powerful, charismatic leadership coach. This up-and-coming, inspiring speaker asked for our help how to grow. Our part was to capture his energy and package it into a format he could share with his world.
Privately I was a bit worried that we just could not make a global brand out of one individual. Then we heard him speak. Saw him perform for three long days. Without ANY notes. Hitting his marks every single time and fixing his own story lines on the fly.
We wanted Bob to ‘feel’ like he was presenting to audiences of thousands.
Room after massive room to create different feels for each phase of his work.
At the end of the day, it became an inspiring pleasure to capture Bob’s energy and then package it for him to share with the world. After 3 long days I was humbled and honored to see a world class leadership coach in action.
Bob is now touring and firing up Fortune 500 companies around the globe. .
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