Burton Snowboards brand film, for their future Step On Bindings, to grow excitement for sales reps and retailers. Using Burton’s IBM CATIA CAD data via IGES to our Maya system for 3D animation and pre visualization, the 3D models showcased and pitched the new snowboard technology a year before actual product manufacturing began.
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Burton came to us to visualize CAD IGES data from their IBM Catia system with our 3D photo-real animation expertise, a year before their product was real. Photorealistic 3D animation helped them to build excitement and take pre-orders before any production.
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Nordica wanted to use our 3D animation expertise to pre visualize changes in how ski boots operate. The Fire Arrow was introduced in this virtual, photo-real way to their dealer network using this film to build excitement and sales prior to manufacture.
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